I senaste Magic Quadrant från Gartner kring världens ledande digitala marketing agencies blev det SapientNitro, Razorfish, IBM Interactive, R/GA Interpublic och AKQA som kammade hem priset som de rådande ledarna.
Ledare blande de digitala byråerna definieras som:
“Leaders in this market provide have a broad representation of all competencies, from strategic services (whereby they also provide business strategy) to technology, experience design and marketing effectiveness. Leaders have evolved from the producer model, staffing their program management competency with PMI-certified professionals. While Leaders have attributes of fast followers, they also invest their own R&D dollars to set market direction. As a result, Leaders are the providers to watch as you try to understand how new offerings might evolve.
The providers in this segment also have the ability to populate engagements from a global resource versus drawing on talent in the client’s geography or global region. Leaders have also remained viable, despite a challenging global economy. Leaders go beyond the promotional P of marketing, and they often show up on competitive bids outside their primary sector (for example, management consulting, production ideation and product development). Hence, Leaders are often referred to as crossover firms. Leaders also help today’s CMO develop digital marketing platforms for the future, versus one-off engagements that are more proof-of-concept-oriented.”