EPiServer Marketing Arena med Online Services och Enecto är släppt

In Nyheter, Online Marketing, Optimizely/Episerver by MKSE.com Redaktion Martin Edenström9 september, 20091 Comment

EPiServer med VD Peter Larsson berättar att de har släppt Marketing Arena, det nya verktyg som de pratat om sedan förra höstens EPiServer Day.

Marketing Arena är ett EPiServer CMS 5-integrerat ”marknadsstöd”. Med marknadsstöd menas i detta fall:

Test av sökmotoroptimering (genom preview av hur sökmotorerna ser innehåll)
Personalisering (matcha information mot besökaren)
Fånga upp säljsignaler och nya kunder på sajten
Underlätta kampanjarbete (EPiServer CMO) genom mallar, med inbyggd A/B testing

Verktyget baseras på tjänster från partners som Enecto (produkterna Adapt, Prospects) samt Online Services (SEO tjänst).

Tjänsten är en direkt utmanare till Sitecore’s nysläppta Online Marketing Suite.

Kommentarer

11 oktober, 2009
engagoteam
Vad. än servaren eller tycke namn : affär folk behov resultaten : se LEADSExplorer

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