EPiServers främsta Marketing Automation (MA) partner de senaste åren, Silverpop köps upp av en av företagets konkurrenter. Det är IBM som följer i Adobe (Neolane), SalesForce (ExactTarget) och Oracles (Eloqua) spår genom att förvärva och ta in sitt eget ”marketing cloud” bolag i CXM-erbjudandet.
” – IBM was the first major company to weave together different marketing technologies into a single, unified vision.”
Säger Silverpops CEO Bill Nussey.
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IBM kommer få det svårt integrera Silverpop “Eventually they had to settle for an email provider in Silverpop and a mobile provider in Xtify,” Vittal said. “This creates another set of headaches for marketers: solving the silo problems across the various IBM products. We predict this is where IBM Global services comes in with lots of expensive integration to solve this problem.”