En större e-handelssatsning av Åhlens framtagen av Accenture Brightstep och Pond såg dagens ljus idag. Nya, mänskliga 3MB stora e-handeln från varuhuset har tagit sin tid att få fram, projektet men när den nu står klar handlar det om en omfattande lösning med oregelbundet löp, inspirationsdelar, en gigantisk sido-scroll med hela erbjudandesidor för olika ”varuhusvåningar” och viss inifinite scroll. produkter lightboxas för köp och kassaflödet är en one-pager som koms år efter varukorgen (återfinns i utfällningsbar toppmeny) klickats fram.
Allting på en tysk Intershop. Ovanligt. En plattform många trodde skulle gå i konkurs, eller säljas av för inte länge sedan.’
Tidigare fick MKSE.com veta att e-handeln även kör inRiver PIM och Adobe Campaign.
Sajten släpps samtidigt som varuhuset ”Inga åldersgränser” kampanj. Som ifrågasatts då många anställda över 45 tvingades bort från Åhlens för inte länge sedan.
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Mer officiell info om Åhléns e-handeln släpptes idag: Åhléns is launching a new e-store where the digital and physical shopping experience is integrated.
An important part of the initiative is to offer parcel distribution and returns management in all stores. With the e-commerce launch in view, Åhléns has developed the company’s offer, to better meet customer demand between the physical and digital store.
To begin with Åhlens offers a carefully selected online range of fashion for women, men, children and accessories, as well as beauty and home decor with an attractive mix of Åhléns own as well as external brands.
– Åhléns is investing in e-commerce to be able to combine the best of digitization facilities, with services that can be offered when our customers visit our stores. With our 73 stores in Sweden, we can meet customers’ growing demand for an attractive customer experience in a digital and physical borderland, says Stefan Danieli, CFO and acting CEO of Åhléns. Customers who shop online will receive their online purchases to be delivered straight home, to a post office or to any Åhléns Department Store. The department stores are responsible for the delivery and return management of online goods. The customer will be able to choose to return the goods bought online to any Åhléns Department Store.
– We see that e-commerce has reached a certain maturity and that our offer, which is based on integrating our digital and physical customer experience, is the right time. We will continue to expand the range and find even more synergies between the digital and physical stores in the future, this is just the beginning, says Cecilia Mortimer Meurling, eCommerce Manager at Åhléns. The range on offer at launch covers more than 20 000 items. The long-term objective is to increase this to 48 000 items, corresponding to the amount of goods in our larger Åhléns department stores, like Uppsala or the Mall of Scandinavia. Åhléns e-commerce is available via åhlens.se.