Intresserade av att betala 3500:- för att via e-learning höra en amerikan berätta om vad WCM, eller CMS är baserat på? Då är AIIM:s nya WCM-kurs något för er.
Eller kanske en alternativ kurs inom Evaluating SharePoint, Imaging and Recognition, Enterprise Content Management (ECM), Electronic Records Management (ERM), Business Process Management (BPM), Information Organisation and Access (IOA), Email Management (EMM), Digital Asset Management (DAM), Enterprise 2.0 (E2.0) eDiscovery och PDF/A. Många ”management” blir det.
WCM-kursen ska ge en klar bild över hur olika WCM system fungerar och differentierar sig i olika arkitekturer och tillvägagångssätt. Det hela är indelat i blocken Introduction to WCM, WCM Core Technology Services, Web Content Production Services, Web Content Delivery och WCM Vendor Landscape and Trends. Förvisso är det självaste Tony Byrne, grundaren av CMS Watch som ger kursen.
Det fulla programmet innehåller följande:
Module 1: Introduction to WCM
• Define Web Content Management and place it in the spectrum of “ECM” technologies
• Make the business case for a WCM investment, using three possible types of rationales
• Identify the promise and pitfalls of content re‐purposing and re‐use
• Understand the implications of different operational models for web publishing
• Define web content governance and identify key policy and standards issues you should address before making
an investment in WCM technology
Module2: WCM Core Technology
• Identify key technology standards in the WCM field
• Contrast different approaches to Web CMS application customization and extension
• Define templating, and identify two different architectural approaches to page rendering
• Articulate the purpose of identifying users and groups in access control
• Define usability in the context of WCM management interfaces
• Distinguish between internationalization and localization of contributor interfaces
Module 3: Web Content Production Services
• Identify the pros and cons of different approaches to contributing content into a WCM system
• Understand the implications among different types of rich text (“WYSIWYG”) editors
• Define and critique “in‐context” editing
• Distinguish between uncontrolled and controlled metadata vocabularies, and flat vs. hierarchical taxonomies
• Distinguish between versioning and version control
• Identify different workflow models and define key terms
• Articulate the pros and cons of coupled vs. decoupled deployment and delivery architectures
Module 4: Web Content Delivery
• Articulate the pros and cons of different types of personalization
• Identify the key challenges to multichannel publishing
• Explain how RSS works
• Define the relationship between WCM systems and site search
• Identify the main issues behind performance and reliability
• Explain content retention
• Describe how “social” applications fit (and not fit) into a WCM architecture
• Illustrate the intersection between WCM and site analytics
Module 5: WCM Landscape and Trends
• Define multiple tiers in the WCM marketplace
• List 12 WCM implementation scenarios and the rationale for employing them
• Articulate the best way to select a WCM system
• Identify trends across 6 key WCM areas
